Research

Sources and standards

HatchLeads uses public sources, official guidance, and cautious claims. This page keeps the proof trail visible.

Google SEO Starter Guide

Google recommends crawlable pages, helpful content, descriptive title links, useful snippets, and logical site structure.

Google says content should primarily help people, not manipulate search rankings.

Google supports XML sitemaps and recommends listing sitemap URLs in robots.txt.

Local business structured data can help Google understand business details where appropriate.

Explains why missed rental calls can become lost leasing opportunities when renters contact multiple properties.

Lists protected classes and housing discrimination rules relevant to leasing communications.

TCPA rules restrict automated calls and robotexts without required consent or applicable exemption.

FTC enforcement shows why AI performance and revenue claims must be truthful and supportable.